Returning the balance of oils and moisture to dry skin is the key element of dry skin care. Dryness is very common, especially in the winter and especially for women over 40. Dry, heated indoor air and dry cold air take their toll on our skin. The symptoms of dry skin are tightness, redness, and itching. Occasionally, dry skin can crack and peel causing pain and discomfort.

Effective dry skin care includes making sure that the treatments you're using don't make the problem worse. Try these simple tips to soothe, treat and prevent dry skin:

• Skin care products with alcohol or soap should be avoided, along with astringents and some toners. Look for products specifically made to balance dry skin, including problem combination skin like in the T-area (nose and forehead) of the face.
• Make sure your indoor environment isn't overly dry. This may require the use of humidifiers and being careful about air conditioning.
• Apply moisturizer every day, preferably in the morning and before bed, under your makeup and when your skin feels tight and uncomfortable. Beware of moisturizers with too much oil, as they can breakout your skin. Use rich creams with Vitamin E, especially at night, around the eye area where the skin is more sensitive and thin.
• Use a gentle product for exfoliating, to prevent irritation and redness. Concentrate on oily areas like the nose and forehead.
• Use a hydrating mask once a week, or more often for very dry skin or in the winter.
• Drink at least 8 glasses of water every day to stay hydrated.
  
• Protect your skin from the cold when you go outside and avoid sudden changes in temperature.